Development strategy
Where to open, in what order, at what pace.
We develop your franchise network from A to Z.
We build the networks of the brands of yesterday and tomorrow:
From strategy to the franchisee's signature, Rezofran becomes your development partner.
Rezofran in numbers
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40 years
of combined experience, as franchisors and as franchisees
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5 specialists
working full time on network development
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1 contact
from the first meeting to the last franchisee
We do not recruit franchisees.We select the future ambassadors of your brand.
We look at their character, their relationship with the shop floor, their ability to carry your concept in front of your customers for ten years. The goal is not the largest number of units, it is a network that holds.
What we take charge of.
Every stage of development, always under your supervision and your sign-off.
Building the franchise concept
Making your know-how transmissible and repeatable.
Legal documents
Disclosure document, agreement and schedules, with your advisers.
Sourcing and screening
Sourcing and qualifying. You only see solid files.
Running the interviews
We hold the interviews and compare the profiles.
Support through to signature
Funding structure, site approval, administrative steps.
Initial training
The framework and schedule for bringing franchisees up to speed.
Network animation
Local launches, visits, challenges, annual conventions.
Let's talk about your project.
A first meeting, with no commitment, to understand where you stand and whether a network is the right answer.
Our method, in eight stages.
A complete path, from auditing your offer to running the network. You sign off on each stage before the next one starts, and you always know who does what.
Who does what Rezofran You Optional
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Rezofran
Audit of your franchisor offer
What you sell, what duplicates, what does not. And the question we ask before all the others: is franchising genuinely the right answer?
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Rezofran
Building the concept
The concept takes shape: formalised know-how, standards, investment package, operating forecast.
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Rezofran
Strategy
The development plan: priority areas, opening pace, target franchisee profile, resources to commit.
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Rezofran
Sourcing
We look for candidates where they are, and we go and get them. This is not a lead-matching platform.
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Rezofran
Screening
Interviews, financial checks, assessment of character and fit with your brand. You receive a reasoned file for each candidate.
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You
Signature
The contract is signed between you and your franchisee. We prepare and we support, but we do not sign in your place.
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You
Training
Initial training stays with you: it is your trade that is being passed on. We build its framework and its schedule.
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Optional
Network support
Commercial animation, compliance visits, challenges, annual conventions. À la carte, depending on what you want to keep in house.
One store does not make a network.
A network is a mesh. Locations picked one at a time, franchisees screened against criteria that hold, and a common framework that survives the years. That mesh is what we build, city by city.
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A starting point
Your brand, your concept, your first store. Everything starts there.
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Locations picked one by one
Area by area, we look for the right unit and the right candidate. Not the other way round.
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A network that holds
Once open, every point stays connected: concept control, animation, conventions.
Illustrative diagram. The real mesh depends on your concept, your catchment areas and your objectives.
A partner, not a platform.
Lead-matching platforms send you contacts. We hand you a network.
Concretely: we go and find the candidates instead of forwarding you inbound contacts, we draft the disclosure document and the agreement with your advisers instead of leaving you the legal side, and we stay through to signature instead of stopping at the introduction.
See the full comparison
Rezofran in ninety seconds.
Arnaud OLIVIER introduces REZOFRAN, its method, its concept and its DNA.
From our first meeting, you will know whether your concept can be franchised.
Together we will then define the best conditions to create, develop and sustain your network, with lasting performance and profitability in mind. The rest is up to you.
What the press says.
Developing the network is a challenge that cannot be met without real expertise, something younger brands often lack. The answer: outsource it.EcoRéseau Franchise & Concept(s) September, October, November 2020 issue Read the full article
Let's talk about your network.
Tell us where you stand. We come back to you quickly for a first meeting, with no commitment.
By phone
+33 (0)6 65 57 80 88
By email
contact@rezofran.com
Registered office
66 avenue des Champs-Élysées
75008 Paris, France
Offices
21 avenue de Paris
78000 Versailles
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